B2C E-commerce · Calculator
Ecommerce Return Rate Calculator
Measure returned orders as a percentage of fulfilled orders
How to use this Ecommerce Return Rate Calculator
Measure returned orders as a percentage of fulfilled orders Enter your numbers above and the calculator updates the result instantly.
Ecommerce Return Rate Calculator formula
Return Rate: (Returned Orders ÷ Fulfilled Orders) × 100
Example
Enter your current Returned Orders and Fulfilled Orders to calculate Return Rate. Then change one input at a time to see which assumption has the greatest effect on the result.
How to use the result
Use Return Rate as a percentage-based comparison for b2c e-commerce operations. Compare the same measurement period to period and investigate changes in the underlying numerator and denominator before acting on the percentage alone.
Frequently asked questions
What does the Ecommerce Return Rate Calculator calculate?
It calculates Return Rate from the inputs shown in the tool so you can compare a current case with alternative assumptions.
Is the Ecommerce Return Rate Calculator free?
Yes. This calculator is available as a free tool.
How should I compare results?
Use the same definitions and measurement period each time. Change one assumption at a time when testing scenarios so you can see what actually caused the result to move.
Does Okomit save the numbers I enter?
Guest calculations remain in the browser unless you choose a feature that explicitly saves work. Logged-in features may support saved scenarios where available.