Gym Member Lifetime Value Calculator
Estimate member lifetime revenue and contribution value from monthly economics and expected retention.
How to use this Gym Member Lifetime Value Calculator
Estimate member lifetime revenue and contribution value from monthly economics and expected retention. Enter your numbers above and the calculator updates the result instantly.
Gym Member Lifetime Value Calculator formula
Member Lifetime Gross Profit = Monthly Revenue per Member × Average Membership Length × Gross Margin
Example
$95 monthly revenue for 18 months at a 70% gross margin produces $1,710 lifetime revenue and about $1,197 lifetime gross profit.
How to use the result
Compare lifetime value with acquisition cost and payback period before increasing marketing spend or member incentives.
Frequently asked questions
Is this calculator free?
Yes. This calculator is available as a free tool.
Does this site save the numbers I enter?
Guest calculations remain in the browser unless you choose a feature that explicitly saves work. Logged-in features may support saved scenarios where available.
Can I use this for business planning?
Yes, as a planning aid. Review important business, tax, legal, lending, or accounting decisions with the appropriate professional when needed.