General Business · Sales · Calculator

Lead Conversion Rate Calculator

Measure the percentage of leads that become customers.

How to use this Lead Conversion Rate Calculator

Measure the percentage of leads that become customers. Enter your numbers above and Okomit calculates the result instantly.

Lead Conversion Rate Calculator formula

Lead Conversion Rate = New Customers ÷ Total Leads × 100

Example

If 30 of 250 leads become customers, the lead conversion rate is 12%.

How to use the result

Use this with cost per lead and average deal size to understand whether your lead-generation system is economically productive.

Frequently asked questions

Is this calculator free?

Yes. This Okomit calculator is available as a free tool.

Does Okomit save the numbers I enter?

Guest calculations remain in the browser unless you choose a feature that explicitly saves work. Logged-in Okomit features may support saved scenarios where available.

Can I use this for business planning?

Yes, as a planning aid. Review important business, tax, legal, lending, or accounting decisions with the appropriate professional when needed.

Keep exploring

Related business tools

View General Business tools →
Average Deal Size CalculatorCalculate the average value of closed sales or deals.Average Deal Size CalculatorCalculate average revenue per closed-won deal.Conversion Rate CalculatorCalculate the percentage of visitors or leads that convert.Customer Churn Rate CalculatorCalculate the percentage of customers lost during a period.Customer Referral Rate CalculatorMeasure customers acquired through referrals.Customer Retention Rate CalculatorCalculate customer retention over a period while accounting for new customers acquired.