General Business · Sales · Calculator
Lead to Opportunity Rate Calculator
Measure the percentage of leads that become qualified opportunities.
How to use this Lead to Opportunity Rate Calculator
Measure the percentage of leads that become qualified opportunities. Enter your numbers above and the calculator updates the result instantly.
Lead to Opportunity Rate Calculator formula
Lead to Opportunity Rate: (Qualified Opportunities ÷ Total Leads) × 100
Example
Enter your current Qualified Opportunities and Total Leads to calculate Lead to Opportunity Rate. Then change one input at a time to see which assumption has the greatest effect on the result.
How to use the result
Use Lead to Opportunity Rate as a percentage-based comparison for general business operations. Compare the same measurement period to period and investigate changes in the underlying numerator and denominator before acting on the percentage alone.
Frequently asked questions
What does the Lead to Opportunity Rate Calculator calculate?
It calculates Lead to Opportunity Rate from the inputs shown in the tool so you can compare a current case with alternative assumptions.
Is the Lead to Opportunity Rate Calculator free?
Yes. This calculator is available as a free tool.
How should I compare results?
Use the same definitions and measurement period each time. Change one assumption at a time when testing scenarios so you can see what actually caused the result to move.
Does Okomit save the numbers I enter?
Guest calculations remain in the browser unless you choose a feature that explicitly saves work. Logged-in features may support saved scenarios where available.