General Business · Sales · Calculator
Repeat Customer Rate Calculator
Measure the share of customers who purchased more than once.
How to use this Repeat Customer Rate Calculator
Measure the share of customers who purchased more than once. Enter your numbers above and the calculator updates the result instantly.
Repeat Customer Rate Calculator formula
Repeat Customer Rate: (Repeat Customers ÷ Total Customers) × 100
Example
Enter your current Repeat Customers and Total Customers to calculate Repeat Customer Rate. Then change one input at a time to see which assumption has the greatest effect on the result.
How to use the result
Use Repeat Customer Rate as a percentage-based comparison for general business operations. Compare the same measurement period to period and investigate changes in the underlying numerator and denominator before acting on the percentage alone.
Frequently asked questions
What does the Repeat Customer Rate Calculator calculate?
It calculates Repeat Customer Rate from the inputs shown in the tool so you can compare a current case with alternative assumptions.
Is the Repeat Customer Rate Calculator free?
Yes. This calculator is available as a free tool.
How should I compare results?
Use the same definitions and measurement period each time. Change one assumption at a time when testing scenarios so you can see what actually caused the result to move.
Does Okomit save the numbers I enter?
Guest calculations remain in the browser unless you choose a feature that explicitly saves work. Logged-in features may support saved scenarios where available.